Service Portfolio

Clew Data's purpose in this industry is to create solutions that make sense. Every aspect of our portfolio is scrutinized to ensure that our programs are effective as possible.

One feature we are exceptionally proud of is our ability to mold our programs to your business platform. We make sure we are providing services that your business needs. You've built your business plan around your customers, and we've done the same.

Performance Reporting

All of our programs provide you with a detailed analysis of your dealership's performance. Qualitative feedback gives you the information you need to react to your market and cater to it's needs.

Loyalty/Incentive Programs

Customer satisfaction alone cannot ensure long term customer loyalty. The customer loyalty you develop today will determine your success over the next 5 years or longer. Our flagship product, Dealer Identity, will develop a long-term, flexible marketing strategy that will identify, retain, and grow repeat customers by recognizing their patronage and rewarding them based on their purchase activity.

In Dealer Identity's simplest form, a customer retains a percentage of their service purchases in an account that can be redeemed towards their next vehicle purchase from your dealership. This ensures the customer will have all of their maintenance completed in your service department to accrue points, and that your sales lot will be the first they visit when they are in the market for their next vehicle.

Additional features that are commonly added to this program include bonus services and service redemptions. With bonus services, you can issue a finite number of incentives to your customers. With the tracking of these services, we can guarantee that your customer conveniently receives the incentives they have been issued, without the possibility of abusing the program. Many dealerships have even used Dealer Identity to work their way out of other incentive programs that were mis-managed, became a liability and eroded profit. The second feature, service redemptions, allows customers to redeem their balance in your service department, which provides pricing leverage against your competitors. The market for routine maintenance such as Oil Changes is very aggressive, and providing a discount on those services from a holding account can give you the advantage you need. The percentage and overall amount of the redemption can be capped so the customer retains a balance at all times.

Dealer Identity is entirely customized to your business plan. We can give you the power to execute an operating platform that puts minimal burden on your staff. The program is virtually transparent to your dealership as we provide an easy to use interface that allows customer accounts to be easily accessed and reviewed.

This program is not only easy for the dealership to understand, but most importantly, for your customers to understand. Customers are issued rewards key tags that are branded with your dealership's trademarks and contain lost key protection in the event they are misplaced. Conveniently though, the customer does not need to have their account identification on their person in order to receive their rewards; as their account can be quickly accessed with our search feature. We even provide an interface for them to access their account information at any time from your website. This is a convenience for your customers while adding visibility for your brand.

Mileage-Based Service Reminders

Standard Service Reminder programs are ineffective due to their simplicity. The "shotgun" marketing technique these programs disregards the unique driving lifestyles of each of your customers. Due to the lack of this consideration, reminder notices do not reach your customers when they should.

A low-mileage customer will receive their reminder far too soon for them to consider whatever incentives you may offer. Even worse, a higher-mileage customer may have already had their service performed by a competitor.

With this in mind, Clew Data has designed our Mileage-Based Service Reminder program to determine when your customers will be ready for their next service. Your customers will receive their reminders with enough advanced notice to effectively attract them into your service department. This program integrates with our Dealer Identity program, so you can use your reminder letters to inform customer's of your incentive program and their current balance.

In addition, we can send out inactivity letters to welcome your customers back after a pre-determined period of absence. With these letters you can provide special incentives to win back defecting customers and maintain your existing consumer base.

Phone Follow-up Surveys

Clew Data's Phone Follow-up Surveys provide organic feedback based on your customers' recent experience with your dealership's sales and service departments. This program meets all the requirements of the Chrysler 5 Star program and Ford's Blue Oval certification.

To make sure we are providing feedback in your areas of concern, you get to define every aspect of this program, from the questions we ask down to the hours that the calls are made. This is an important tool as it provides the means to sculpt and evaluate business plans based on your customer's responses.

You will receive a monthly report detailing feedback for each employee with whom the customer had recorded contact. These employees are scored by the quantity of positive feedback and evaluated by the areas of their negative feedback. During the course of the month, as a negative comment is recorded, it is instantly e-mailed to the staff or management of your choosing so it can be reviewed and resolved promptly.