What is Synergy?Often dismissed as business jargon, Synergy actually has very powerful roots in mathematics and physics. Basically, Synergy is the interaction of two or more elements so that their combined output is greater than the sum of their individual effects. |
The PitfallMany dealerships already subscribe to multiple marketing tools, only they are all provided by different vendors. These programs operate independantly and have no opportunity for exponential growth; in other words, there is no upward mobility. The Synergy SolutionClew Data's Synergy platform overcomes this problem by designing all of your services with us to interact with each other. Your Loyalty program, Service Reminder program, and Phone Follow-up program can all work in harmony toward a common goal. We can incorporate the effectiveness of your incentive program into your promotional and follow-up marketing campaigns by providing the customer with their balance. Each mailing they receive will not only have the promotional coupons you provide, but will also remind them that they accrue a balance towards their next vehicle by having their maintenance completed in your service department. Providing the customer with their specific balance on their letter shows them that their patronage with your dealership is already producing results. Likewise, as a phone survey is completed, the customer is given their balance to remind them that you value their business and reward them for their loyalty. |
